Friday, 18 February 2011

Redraft of Poster . . .

After some last minute peer evaluation about our poster and realised that it would be better if we didn't have the pig face at the top of the image, this is because we had been taking notice of film posters when we had been out. From this we came up with the conclusion that it would be more effective to just have one main image. We took away the face as this image is already used on the magazine, although we did think it was a vital piece of our marketing, we felt safe with the fact it was still on the cover. We left the girl headless so it is still ambiguous and keeps the mystery of our trailer running through the poster.

DRAFT ONE.




This is the first draft of the magazine. Although we realised it was too square which is not a convention of film posters, to change this we decided to add a movie review from the well known film magazine 'Empire' - this makes the review seem reliable and more realistic. We also added 4 stars as you rarely see film posters that have less than this - no one wants to make a bad review public, also it would seem over the top if we gave ourselves 5, so this seemed like a good middle ground. By having this review it would make the film more appealing because there are professionals saying it is good/well made.

FINAL DRAFT!




I think that this final poster is the most successful of all 3, this is because it advertises the film clearly and concisely and there is not too much going on so the basic information is easily accessed - date, title, review etc. The title and information are set out on the poster in order of importance, at the top is the film title which is the biggest so stands out the most, next is the release date - not as big as the title but still easily seen in the middle of the poster - by having a black box around the white text makes it separate from the image and jumps out of the page. Then the review is shown, this is still quite big because we would want the public to take notice of this information used as an advertising tacit as it may persuade them to come and see the film, the stars connotate success universally, so by just seeing these you automatically know the film has the potential to be a 'hit'. Lastly are the credits and institution images - these are almost unreadable, as they are not there to take away the attention from the film they are just there to give credit and support to the people who helped during the production and distribution. 




No comments:

Post a Comment