What have you learned from your audience feedback?

Results

This slide show shows most of the results we gathered on a power point, I think it is easier to show results in this way because it is visually  easier to understand that looking at lots of writing.

Here is a mind map of what people thought we should change about our teaser trailer, from these I have gathered that we should have left up the date of release and name of the film for longer. But Carlaina and I didn't do this in the first place because our intention was that the magazine and the posters we produced would be alongside the teaser trailer. Personally I thought that to have a shorter teaser trailer would raise public awareness and confusion. BUT looking back I can see what these people mean without knowing our thought process behind the shortness of the teaser trailer, so if I were to do it again I would probably change it to be a little bit longer.

This is another mind map filled with another set of opinions, this one holds the answers to what people found effective in the trailer. There is one answer in particular that comes up a lot; this is that the audience find the music effective and that they want to see more. I think that these answers are helpful because they've shown me that the music we picked was the right choice and that we should have maybe made the teaser trailer that bit longer as in the top mind map above it was a criticism.  

This mind map is for why people thought our teaser trailer fitting the conventions of the usual psychological horror. We had more answers than this but a lot of them repeated themselves, so I thought I'd just put down vital ones. I am most interested in the answer that is "The colour and the music breaks the conventions but the sound effects were fitting" - I like this because I think it shows what Carlaina and I were trying to achieve, the fact that we did want to make it obvious that it was meant to be a horror, but add in our own twists to make it different to other films out there.

This is our videoed audience feedback, that I posted earlier on in our blog. I think that it was an effective way to gather information - even if they did laugh - but I think this was because they were camera shy. I thought that this was an effective way to gather information because you could see how they actually reacted to the teaser trailer. The only downside is that because they were speaking directly to us they might not have been as honest towards us as the anonymous questionnaires.